CareerTRINITY IS EXPANDING IT'S FAMILY
Job Responsibilities:
- Create, plan and oversee a variety of digital campaigns across a range of digital channels
- Analyse trends and making data-driven decisions
- Collaborate with Demand Generation team (content, digital ad buying, creative, lead generation etc)
- Account and campaign strategy development, ongoing results analysis, optimization and strategy refinement
- Account direction and management including setting client expectations, project plans, budget and forecast, and oversee quality and accuracy of deliverables
- Research and pursue opportunities for client growth (i.e. upsell & cross-sell)
- Assist with research and presentations for new business development as necessary
- Embrace thought-leadership by staying up-to-date on industry news, technology trends and best practices
- Keep up with current digital marketing trend and best practices and be able to create viral growth
- Generate lead through inbound and outbound marketing
Job Requirements:
- Minimum 1 year of digital marketing experience (working with cross-functional teams is a plus)
- A solid understanding of the dynamic interactive marketing industry (marketing principles, web development, measurement and analytics, internet technology, UI/UX, content strategy, etc.) and the ability to “connect-the-dots” across channels and touch points
- An exceptional work ethic and the willingness to go above and beyond to get the job done while maintaining a supportive, empowering and positive attitude.
- Takes initiative to innovate and solve problems without direct supervision and/or direction
- Strong analytical skills and business acumen are a must along with the ability to be detail- and deadline-oriented while managing multiple projects
- Integrate and analyse data from all forms of online media including paid search, organic search, display, email, social media, etc. to make decisions, optimize accounts and accomplish clients’ high-level goals
- Direct experience with PPC, SEO, social media advertising, and email campaign strategy and execution.
