Hey YouTube, What's Your Top 3 Trending Topics?

If you intend to run a brand awareness campaign by using YouTube ads, perhaps it is time to consider methods that are a little less conventional. Rather than advertising your brand aggressively, you might want to consider simply uploading videos that resonate well with the current YouTube trends and audiences, adding more content onto your channel that goes beyond the usual advertisements. After all, having more followers on your social media channels could help you with your marketing efforts in the future. Here’s what’s trending on YouTube right now and why they are trending, brought to you by YouTube’s trend analyst Earnest Pettie himself.

The ever-increasing prices of properties are leaving home-seekers all over the world looking for cheaper alternatives. It’s not just about how homely it feels either - the 1,200 YouTube channels with descriptions involving ‘van life’, ‘living in a van’ etc have reached the peak of their subscription and view rates this year.

Van-living is a minimalist living style - featuring tiny homes, low maintenance costs and most of all - a unique living experience that millennials are pricing much more than the monetary value of their possessions. Millennials and other home-seekers looking for a low-priced home alternative while being able to be free from the responsibilities, loans and other binds that are associated with purchasing a landed property will find this a good replacement. The viewers seeking this burden-free lifestyle and experience can live their fantasies by watching these videos.

Travelling agencies, food and beverage companies and home furnishing businesses are among some of the best companies that can leverage on this YouTube trend. As an example, ads may be subtle - simply by having your products inside the van or having the van shown with various tourist hotspot destinations in the background while featuring a van-life.

Makeup, art, cooking tutorials and many other forms of tutorials have been featured on YouTube lately. It’s not a surprising idea to find that there are YouTube audiences following the tutorials or uploading a video of themselves attempting the tutorials themselves. In fact, these ‘I Tried Following…” videos are the first viral beauty topic on YouTube in 2018, currently amassing a over 67 million views.

Beauty gurus have their own set of complicated regimes with make-up collections more vast that what most of the viewers would have, yet most of these tutorials are done in a way that are easy to replicate even among individuals outside of the beauty community. Comedians that follow these trends might mock the overly complex procedures with their voice overlays, while others laugh off their failed attempts. Perhaps it’s how these failed tutorial replications can laugh off their failures despite the high beauty standards in this community that appealed to the audience.

Needless to say, beauty industries have the best leverage in this trending topic. Handcrafts, arts, baking and cooking and any other industries that have this sort of tutorials available on YouTube can also follow up on this trend with ease and gain some followers. Here’s a pro tip - Enter this trend by following tutorials by popular YouTube influencers for better outcomes. Have your staff join in on the video recording!

If there’s one equal theme for most viral videos up to date, it’s the satisfaction associated with the video views. The 212 million views and over 5,600 new uploads for these speed cleaning videos - cleaning & organizing houses, closets, beauty collections, cars and so on are prime examples of this sense of satisfaction, making this theme a trending topic.

Sometimes, the satisfaction becomes such a rewarding feeling that it motivates viewers to start on the same task, which if you could relate to, is the hardest part of a task. Getting started with any cleaning or organizing tasks require strong, sheer willpower, and the rest is all up to how distraction-free you can get. These speed cleaning videos reflect a productive habit, showing their viewers how little time it can take to clean up any spaces if there are no distractions.

Aside from the obvious - cleaning industries and products - simple woodwork, building or even painting videos which has the same distraction-free productivity theme could work the same way. If you are starting out a new company branch, setting up the new office or warehouse could work as a good video content too!

In the current market where advertisements are everywhere, creating interesting content to get your more followers who actively follow your brand could be the next key to your business success. In any case, if you are looking for help with your digital marketing efforts, PanPages TRINITY has got your back. Visit our website or contact us now to get started!