Turn Your Video Marketing Actionable With These 3 Tips

f you haven’t caught on, video marketing is all the rage these days. Image ads still work - you still see it everywhere - Facebook, blogs and pretty much every website that you visit. They still give you website traffic and ad engagements, but the competition is high. This is why some people have turned to video marketing where the competition isn’t too dense yet.

When you post videos onto your YouTube account, getting lots of views can be a great indicator of an engagement rate - that’s good! People are watching your videos, and you are directing your customers down your purchase funnel. But then, why stop at watch rates? Why keep your videos marketing passive when you can create actionable videos and engage with your customers even more? Below, we enclose the 3C’s tips to make actionable videos.

Your videos should definitely be informative about your products and services, but are they sparking conversations with your audiences? They should! You can achieve this by posing questions in your videos and even in your video captions so that your audience are prompted to provide their responses in the comment section.

As an example, if you were to post a video reviewing the latest Tesla car models, you can post the video with a description that says, “Here’s our thoughts on the latest Tesla models. Do you think it’s worth the price, or are there better Tesla models?”

Do keep in mind that only the first few lines of your descriptions are visible before your audience has to click on ‘see more’, so pose your questions early on! Questions that encourage longer answers instead of just ‘yes’ or ‘no’ would be better as well to keep discussions going among your audiences. Last but not least, your audiences are posting their responses on your videos - respond to their comments so that they know you care about their opinions and thoughts.

Are your users subscribing to your channel after engaging with your video content? When users subscribe to you, they will get notified when you post your next content, encouraging more future engagements! Make use of free features available on some platforms - take YouTube for example; You can add your logo or watermark on your videos, keeping your brand name visible throughout the video. Your viewers can subscribe to your channel simply by clicking on your brand name!

Encourage your viewers to do this by adding a call-to-action in your videos. Remind them to subscribe to your channel, share your video or add their comment. Feel free to add images and texts to your videos to impose your call-to-action even further!

First and foremost, videos would help you to add users into your purchasing funnel, but that doesn’t mean that videos will not lead to conversions for your business! Some video marketing efforts have had great success by using several working tactics - including having the creative hooks in the first few seconds of the video and employing just the right pace and rhythm in the video afterwards.

You can lead your viewers further down the purchasing funnel by inserting a shortened URL to your brand website at the beginning of your video descriptions so that your viewers can click in easily before the cut-off point. You can keep track of how many people are being led to your website via your video by setting up a custom URL or a UTM link through Google Analytics. This will help you to monitor your videos’ performance - what’s working to help you get more customers and what isn’t so that you can create video contents that are even more relevant for your customers in the future!

If you are uploading your videos on YouTube, you can add info cards and end screens into your video, where you can add text and images relevant to the video and encourage your viewers to visit your website. For optimal results, add these cards into the video when the products are being shown!

Start conversations - Pose questions in the video and descriptions; Respond to comments
Form connections - Encourage channel subscriptions
Let viewers convert - Utilize shortened URL, custom URLs and use interactive elements

With these tips, your video marketing efforts will not only increase your channel viewership, but also lead them down the conversion funnel while encourage brand loyalty. If you would like to have a consultation with us to discuss your video marketing efforts, you can contact us via our official website for more information!